Cute coincidence this. Yesterday I write about the stories we tell ourselves, and how they make life so much more beautiful, and this morning I have this in my mail box :)
From Seth
"The engineering mindset tells us that all that matters is what's under the surface, the measurable performance.
Designers know that perception is at least as valuable.
Symbolic acts are rarely cheap or wasted if they work. Because we're story-telling creatures, and symbols are clues about which story we ought to tell ourselves.
Symbolism isn't cheap. It's priceless."
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