Yet another milestone moment. Vishakha got awarded the 'CA - Business Leader - Woman Award 2016'
Well, this time round I can no longer write about the story of how she did her CA, and how she used to disappear into her cubbyhole for the studying.
Let me instead talk about yesterday....we did some discussing on the award being in the women's category...does it say anything, does it take away, does it add . We figured it just is.
But on a more personal level, I think she does bring in a woman's perspective into business, a more tender and emotional hand, one that feels. And especially considering she's in the insurance business, I think it has potentially big impact. After all a significant percentage of women in the country still choose to be homemakers.
We've earlier times discussed how men see themselves as 'providers' that they approach insurance differently. Women on the other hand are split between those who provide for themselves and those who are provided for. This is reality, and she's woven this awareness into her approach itself.
We've earlier times discussed how men see themselves as 'providers' that they approach insurance differently. Women on the other hand are split between those who provide for themselves and those who are provided for. This is reality, and she's woven this awareness into her approach itself.
Yesterdays discussion for instance...she was facilitating the writing of an article on 'managing finances at home', and in giving inputs she quite naturally included the 'time and energy of the woman, in clear unequivocal and quantified terms'. That, while seeming natural, is still a huge shift for many. Also something as obvious as asset ownership ....why is default still with the man...why not even joint ownership..but there it is, and that's the fundamental shift being enabled by women at the helm, and I can definitely talk for Vishakha here.
The moment these facets come up, I know that the women's category is not just about recognizing a woman who has risen in a 'mans world', but also at a deeper level carries more weight, and has far reaching implications in enabling those subtle but deep shifts in society.
Way to go girl, proud of you !!!
What can I say... I am touched. You make me feel more worthy of myself! :)
ReplyDeleteCongrats VIshakha!!! Also liked your 'Inside View' article in today's Business Line.
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